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May 2nd, 2017

Robin Donovan

Why Would You Want To Age Anywhere But In Your Own Home?

The dream is to age in the comfort of your own home. Unfortunately, that is merely a dream to many aging individuals. A simple staircase, one they ran up and down ten years ago, becomes an insurmountable obstacle after a couple of falls. As their bodies fail them, their functionality dwindles.   Read More

May 2nd, 2017

David Moore

A Marketer’s Obligation

What’s our obligation as marketers?

I thought about that when a colleague shared this ad for DDT-impregnated wallpaper, for use in your child’s nursery.  Read More

April 26th, 2017

bozell

Listen in! Cranberry Radio Segment with Kim & Robin

Cranberry Radio host Maria Reitan spoke with our president, Robin Donovan, and CEO, Kim Mickelsen. The trio touched on a variety of subjects, including creative communications, our history as a certified women-owned business, and the age-old question, “Can’t we all just call marketing to women simply marketing?”

Listen in:

 

 

April 26th, 2017

Robin Donovan

When Big Brands Step In It

Everyone knows that your brand is your public face so when you screw up publicly, you hurt your brand, right? Not necessarily. Brands are far more complicated than that.  Read More

April 20th, 2017

Tracy Koeneke

TV Advertising: The Good, The Bad and The Ugly

Anyone else out there scratching their heads when it comes to television advertising these days? This is how I see it.

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April 17th, 2017

jbrowe

How’s YOUR Innovation Mojo? Points to Ponder.

Innovation has been in the spotlight recently.  Again.   But not in the usual celebratory, award-winning sort of way.  Rather, it was failure to innovate that was getting attention.

Read More

April 5th, 2017

Kim Mickelsen

Pepsi, from the Eyes of a Marketing Teacher

In the college marketing class I taught at Creighton, I used Coke vs. Pepsi brand comparison as part of the curriculum. Based on my studies of the two brands, here’s a quick perspective on the now-viral commercial:  Read More

April 5th, 2017

keggenberg

Take the Insta-Plunge: Why Your Brand Should be on Instagram

With so many social media platforms at our immediate disposal, it’s important for brands to thoughtfully choose the best fit for them. Taking the Instagram leap is worth the risk. Read More

April 4th, 2017

Laura Spaulding

Ad Council. It’s Kind of a Big Deal.

Bozell recently got a shout out in AdWeek for work that we did on several Ad Council initiatives back in the day. The AdWeek article was honoring 75 years of Ad Council campaigns. Being a nerd for the history of Bozell, I had to know what we worked on. Read More

March 31st, 2017

Robin Donovan

Should Anti-Social Media Be a Thing?

Merriam-Webster defines social as something positive or enjoyable: relating to or involving activities in which people spend time talking to each other or doing enjoyable things … Read More