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April 5th, 2017

Kim Mickelsen

Pepsi, from the Eyes of a Marketing Teacher

In the college marketing class I taught at Creighton, I used Coke vs. Pepsi brand comparison as part of the curriculum. Based on my studies of the two brands, here’s a quick perspective on the now-viral commercial:  Read More

April 5th, 2017

keggenberg

Take the Insta-Plunge: Why Your Brand Should be on Instagram

With so many social media platforms at our immediate disposal, it’s important for brands to thoughtfully choose the best fit for them. Taking the Instagram leap is worth the risk. Read More

April 4th, 2017

Laura Spaulding

Ad Council. It’s Kind of a Big Deal.

Bozell recently got a shout out in AdWeek for work that we did on several Ad Council initiatives back in the day. The AdWeek article was honoring 75 years of Ad Council campaigns. Being a nerd for the history of Bozell, I had to know what we worked on. Read More

March 31st, 2017

Robin Donovan

Should Anti-Social Media Be a Thing?

Merriam-Webster defines social as something positive or enjoyable: relating to or involving activities in which people spend time talking to each other or doing enjoyable things … Read More

March 23rd, 2017

Kim Mickelsen

E-commerce Trends and Behaviors in 2017

Omni-channel. Dynamic Ads. Connecting brick-and-mortar stores with e-commerce sites seamlessly. This isn’t just industry jargon, it’s e-commerce trends and behaviors that marketers and companies will strive for throughout 2017. Read More

March 23rd, 2017

Jim Minge

The SXSW Music Factory

For all that has changed over three decades of the South by Southwest Music Festival (SXSW), one thing remains a constant: “Band” and “Brand” is still a single letter apart.  Read More

March 17th, 2017

Robin Donovan

The Arts Enrich Our Lives, But May Actually Be Saving the Lives of Seniors

Being in advertising, we understand the importance of the arts. Art is our livelihood. Creative design, writing, music and acting are all part of our day-to-day lives. But in the six years I have served on the board of the Nebraska Chapter of the Alzheimer’s Association, I have heard and read about a recurring theme.  Read More

March 15th, 2017

jbrowe

Does Your Organization have a “Ready-for-Disruption” Mentality?

March means…

  • Signs of spring? …not this year if you live in the northeast and are facing 30” of snow…
  • March Madness? Yes, in basketball, St. Patrick’s Day, “Spring Forward” and more…
  • SXSW? Again, yes. And could this be madness of another sort?

Read More

March 8th, 2017

Kim Mickelsen

Putting Energy to Good Use

Here’s a fact that may surprise you. The average U.S. household today spends a smaller percentage of their total income on energy costs than they did in 1960.  Read More

March 3rd, 2017

Mike Gilloon

What’s wrong with a little risk?

Marc Pritchard is upset. When P&G’s Chief Brand Officer took a closer look at the deals his company had been making with digital publishers, he was not pleased with the inefficiencies he found. Read More