Latest

Blog

January 19th, 2017

Robin Donovan

Campbell’s Soup for LGBT?

With one word Campbell’s Soup’s new chicken soup commercial supports lesbians. One woman asks another woman if she wants some soup, but she ends her sentence with “babe.” That’s it. The offer of soup is politely declined because of a pre-existing salad, but the soup and the salad eater silently trade soup bowl for salad plate in an intimate food-sharing move right at the end.

So what does that mean? What’s the purpose? Is the spot designed to support lesbian relationships or to sell soup to lesbians?

The questions arise because not long ago, Campbell’s Soup ran a commercial for their Star Wars edition. The ad showed two men coaxing a young boy to eat his soup by using the Star Wars connection, with both men uttering the famous line “I am your father.” When that ad broke, Campbell’s received untold publicity due to the fact that the group One Million Moms went ballistic over the support of gay marriage. They threatened that the ad was a marketing tactic certain to hurt the legendary company.

So I wonder, is their primary goal to support the LGBT community, just maybe a little more subtly since their public admonition, or to sell soup? Are they trying to make sure that every parent of every persuasion feels like a Campbell’s Soup parent, including gay and lesbian parents?

Each of these commercials is beautifully produced and the talent behind them is evident. But I’m confused. I’m not 100% certain what Campbell’s wants the consumer to take away from either of the commercials. Perhaps it’s just as simple as: the LGBT community is not into homemade soup.

January 13th, 2017

Robin Donovan

Waze Craze

Waze is pretty awesome, and apparently they’ve impressed the folks at Fortune magazine since they are one of Fortune’s top 10 breakthrough brands* as featured in their January 1, 2017 issue.

For those not yet au courant, Waze is a mobile app that shows what’s happening on the road you’re traveling. It indicates where traffic and other road challenges await the unsuspecting traveler. Waze even spots traffic patrol cars on the roadside … wink, wink. Read More

December 23rd, 2016

keggenberg

A Look Back on 2016 – An Intern Perspective

As 2016 comes to a close and the holiday spirit is in full effect, it’s the perfect time to take a moment and reflect on the past year.  As an intern at Bozell, this semester has truly opened my eyes to the fantastic opportunities we have to work with clients in our own backyard and across the United States. Read More

December 13th, 2016

Jim Minge

Free Ad Day: Your Space isn’t Free, Don’t Be a Squatter

You can do a lot in 20 minutes.

Like rejuvenate with the Five Tibetan Rites. Or become world-famous, as Warhol suggested. You can also make a fresh fruit smoothie – and drink it. Read More

December 12th, 2016

David Moore

Free Ad Day: Exhilarating, Exhausting & Very Worth It

As a creative director, I constantly bemoan what I see as the worst thing that has happened to the ad industry over my career (no, it’s not the advent of the celebrity creative director.) Hang around me long enough, and you’re bound to hear me say “It used to be about ‘what’s the best idea you can have.’ Today, it’s ‘what’s the best idea you can have RIGHT NOW!?!’” Timelines have always been a challenge, but now it’s absolute madness. Read More

December 7th, 2016

Kim Mickelsen

Free Ad Day: From Sheer Doubt … to Making a Difference

“I’ve learned that you shouldn’t go through life with a catchers mitt on both hands. You need to be able to throw something back.” – Maya Angelou

I love that quote. And it’s how I try to live my life. So it’s great that I work somewhere that also has those values. Case in point is our recent 95th anniversary celebration. Read More

November 11th, 2016

Free Ad Day

Bozell is celebrating its 95th anniversary, and after all those years of doing work for clients big and small, we’re giving back by offering up our creative team to ANYONE…to design anything. For free. Read More

November 4th, 2016

College of Saint Mary Names Bozell Agency of Record

Bozell, a full-service advertising and public relations agency, has been named agency of record for College of Saint Mary. Read More

October 28th, 2016

Jordan Bath

In Memorial of Vine

Update: Announced on Friday, December 16, Twitter is not ‘killing’ Vine, it’s turning it into Vine Camera, an app that will continue to let users take six-second videos. The videos won’t be shared to Vine’s platform, which is still being discontinued, but can be shared on Twitter or saved to users’ phones.

Do it for the Viiine! Do it for the – well, not anymore. As unexpectedly announced on Medium yesterday, the looping video app is being discontinued by Twitter in the coming months. Read More

October 18th, 2016

Detroit Doctor Dissed by Delta, Google’s Mobile-Only Search Index … and Miranda Sings?

Need to find better ways to repurpose your content? Not exactly sure what Blockchain is?  Read More