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May 23rd, 2017

Jackie Miller

Cost vs Investment: Insurance Companies Can Be More Than A Wedge

Insurance products are an expensive wedge between a person and the ‘what ifs’. We know we need it and we spend a fortune protecting ourselves or providing for our family in case of the worst case scenario. But as Generation X matures and a new generation comes into adulthood, we have an opportunity for insurance companies to be more than a wedge, they can be an investment.  Read More

May 23rd, 2017

Robin Donovan

Protecting Our Elders

The esteemed organization, i Advance Senior Care, has published a list of 10 dementia care rules to help nursing homes properly care for their residents and avoid fines and citations. I would argue that any senior facility, as well as friends and family of seniors, should keep all or most of these rules in mind as they attempt to care for our aging population. Read More

May 17th, 2017

Robin Donovan

Can we Talk, Dove?

Your ‘Real Beauty’ campaign is awesome. When it launched more than 10 years ago, it got my attention in a positive way. I am more inclined to trust a company that understands and celebrates what’s real. You made me a fan. Read More

May 16th, 2017

jbrowe

What would Machiavelli Say About 21st Century Innovation?

When Bulldog Reporter recently posted Innovation Matters: Biz Leaders Excel at Getting Innovation to Market—but Companies Aren’t Seeing ROI, I was simultaneously thrilled and disheartened. Thrilled with the report that almost two-thirds of global organizations see innovation as central to survival; disheartened that just 28% report success in innovation driving growth and increased revenue.  Read More

May 14th, 2017

Robin Donovan

Equal Pay for Women

We’ve been hearing about the inequality in pay between men and women for as long as I can remember. Right now, that tempest is back in our faces in a big way. Some inequities have been fixed, but not enough. Read More

May 4th, 2017

Jackie Miller

Everyone is Someone You Know Now

Jimmy Kimmel’s very personal and heartfelt story of his newest family member and ultimate plea for health insurance hit us all in the gut. Whether we know someone who has faced a similar challenge or not, Jimmy made it real. He became someone we know – not just a TV personality. Read More

May 3rd, 2017

Kim Mickelsen

So I’m a returner.

For years I’ve noticed that there are always stray shopping carts littering the parking lot of one of the grocery stores near me. Yet right up the street, the other grocery store never has stray carts. They are always neatly stacked in the cart corrals. Both stores are in fairly affluent areas, both are nice stores. So I assumed that one store had better staff practices/policies, but I may have assumed wrong. Read More

May 2nd, 2017

Robin Donovan

Why Would You Want To Age Anywhere But In Your Own Home?

The dream is to age in the comfort of your own home. Unfortunately, that is merely a dream to many aging individuals. A simple staircase, one they ran up and down ten years ago, becomes an insurmountable obstacle after a couple of falls. As their bodies fail them, their functionality dwindles.   Read More

May 2nd, 2017

David Moore

A Marketer’s Obligation

What’s our obligation as marketers?

I thought about that when a colleague shared this ad for DDT-impregnated wallpaper, for use in your child’s nursery.  Read More

April 26th, 2017

Robin Donovan

When Big Brands Step In It

Everyone knows that your brand is your public face so when you screw up publicly, you hurt your brand, right? Not necessarily. Brands are far more complicated than that.  Read More