Bozell, a full-service advertising and public relations agency, has named Kim Mickelsen as chief executive officer (CEO) and Robin Donovan as president in recognition of their leadership, years of service, and above all their luck of the draw. Read More
Creative marketing communications firm Bozell today announced the agency received multiple local industry awards for its advertising campaigns. Sponsored by the American Advertising Federation (AAF), the ADDY Awards are the advertising industry’s largest and most representative competition, recognizing creative excellence and the very best advertising worldwide. Read More
Are you raw and ready for a little seasoning? Well then, let us spice things up. We’re collecting applications right now for our summer internship program. There are openings in every department, so whatever you want to be, we’ve got a spot for you.
The game may have been a blowout, but more people watched it than Nielsen initially forecast. According to Nielsen live-plus-same-day data, Fox’s Super Bowl broadcast delivered an average 111.5 million viewers, besting the previous record holder set by NBC in 2012 by the slimmest of margins.
You’ve probably seen a host of top 10s on which spots were best.
But one of the big winners of the night was JC Penney. And they didn’t even buy an ad. When I first saw the tweets, I assumed (like everyone else), that there was a bit too much drinking going on. But we were punked. By JC Penney. Well played!
Check out the social media stats in the presentation below.
I recently attended a webinar about how everything is now health related. The idea is that every brand and service is somehow connected with health, mental or physical. Or at least it should be. Then I saw an article that shares connecting with wellness, responsibility, and empowerment are how to reach Millennials in 2014.
Certainly 2013 had a focus on the Affordable Care Act and its impacts that are already spilling into 2014, but has this translated to a need to discuss everything in terms of health?
Certainly, as marketers, we want to communicate in ways that connect with our audience. And, yes, many are thinking about health and wellness right away. But all the “sin” brands will have some difficulty talking about health. Although, it’s not impossible. Some of these are probably familiar:
Dark chocolate is full antioxidants
Gambling can help relieve stress
eCigs remove tar from smoking
Alcohol helps people relax
Wine is full of antioxidants
There are many others…
And yet, there are brands that should probably avoid the conversation. For example, foods high in fat/cholesterol/sugar should be eaten in moderation. Even Cookie Monster says cookies are a sometimes food.
Does every brand need to find their wellness angle? Many will. Some will do so just in case it connects with prospective customers. Others will do market research to support or abandon this angle for their products/services. I highly recommend market research as the first step.
As with many marketing message trends, this too will cycle through popularity with some brands experiencing success and others moving quickly to new trends.
We all have our own opinions about what makes for good ads, but there are undeniably some things that tend to crop up over and over again.
An ad can’t be good if it doesn’t get the point across in a way that resonates with and is compelling to the target audience. If it can achieve both of those goals and remain simple – it’s brilliant!
One ad that achieves all this is the Iams “soldier” TV commercial by Carat USA.
This TV spot tells the story of a soldier who has been separated from her dog while she’s on active duty, and their reunion. Product information borrows importance and even credence as it is woven into this simple, but passionate tale (no pun intended?).
This charming story is powerfully enhanced by the visual selection of Rocky, a dog whose size and color are a virtual mirror image of his owner, Dawn, in her military cammo attire. The effect is palpable.
And when Rocky and Dawn join in an all consuming horizontal embrace at the end – staggering!
As one of the millions of dog lovers in the U.S. I am significantly moved by this remarkable and genuine spot every time it airs, and I’m not alone. And when you add the dog lovers to the myriad of folks with unshakable loyalty to our courageous soldiers, the impact of this :30 spot is undoubtedly enormous.
31% of people will be out shopping this weekend, and another 31% are considering it
Almost a quarter plan to shop on Thanksgiving day
69% plan to shop on Black Friday
44% plan to shop on Small Business Saturday
Cyber Monday should break some e-commerce records
Shoppers, on average, will spend $737.95 on gifts this year
Women are more likely to shop with a budget
Tech purchases over this weekend are being called “the new Thanksgiving weekend tradition”
For many, shopping this weekend is not their preferred time
70% want to avoid crowds
34% feel deals are not as good as advertised
33% prefer to do other things
23% of people shop this weekend because it’s tradition
90% of shopping parents with smartphones and kids under 13 years old will be using their device to help shop this weekend and almost half will be checking for better prices elsewhere
Millennials and Hispanics will be the most mobile savvy shoppers this weekend
The vast majority of shoppers are not waiting for Black Friday to start shopping
Only 27% will have finished their holiday shopping by December 1
People will be shopping this weekend, and more people than many other weekends throughout the year. They are using the tools available to them and many are trying to be thoughtful about purchases. Is everyone ready for this? We should know by Monday.
Numbers from National Retail Federation, comScore, Consumer Electronic Association, Consumer Reports, IAB, BiTE Interactive, Ipsos, SDL, and American Express
Deanna Meyler, Ph.D., partner in charge of strategic planning and smartargeting, is presenting at the Corporate Researchers Conference on Thursday, October 17, in Dallas, Texas. The purpose of the conference is to show how insights are maximized through recent case studies and real life experiences. They hope to provide practical applicable solutions to research challenges. Deanna is part of a keynote panel, where she will be one of six speakers sharing their real life stories of how, in their research positions, they encountered challenges and persevered. Read More