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March 23rd, 2017

Kim Mickelsen

E-commerce Trends and Behaviors in 2017

Omni-channel. Dynamic Ads. Connecting brick-and-mortar stores with e-commerce sites seamlessly. This isn’t just industry jargon, it’s e-commerce trends and behaviors that marketers and companies will strive for throughout 2017. Read More

March 23rd, 2017

Jim Minge

The SXSW Music Factory

For all that has changed over three decades of the South by Southwest Music Festival (SXSW), one thing remains a constant: “Band” and “Brand” is still a single letter apart.  Read More

March 17th, 2017

Robin Donovan

The Arts Enrich Our Lives, But May Actually Be Saving the Lives of Seniors

Being in advertising, we understand the importance of the arts. Art is our livelihood. Creative design, writing, music and acting are all part of our day-to-day lives. But in the six years I have served on the board of the Nebraska Chapter of the Alzheimer’s Association, I have heard and read about a recurring theme.  Read More

March 15th, 2017

jbrowe

Does Your Organization have a “Ready-for-Disruption” Mentality?

March means…

  • Signs of spring? …not this year if you live in the northeast and are facing 30” of snow…
  • March Madness? Yes, in basketball, St. Patrick’s Day, “Spring Forward” and more…
  • SXSW? Again, yes. And could this be madness of another sort?

Read More

March 8th, 2017

Kim Mickelsen

Putting Energy to Good Use

Here’s a fact that may surprise you. The average U.S. household today spends a smaller percentage of their total income on energy costs than they did in 1960.  Read More

March 3rd, 2017

Mike Gilloon

What’s wrong with a little risk?

Marc Pritchard is upset. When P&G’s Chief Brand Officer took a closer look at the deals his company had been making with digital publishers, he was not pleased with the inefficiencies he found. Read More

March 3rd, 2017

Robin Donovan

Will AARP Disrupt Aging with a $10,000 Award?

Baby Boomers are well into the 50+ age group defined by AARP as aging. But we’re not old. And we will never be old.  Read More

March 2nd, 2017

jbrowe

Uber – Airbnb – Teespring: all have the individual in common

Beauty is in the eye of the beholder, so the saying goes.

Considering insights from the recent study by Saatchi and Saatchi of the “middle states”, the same might be said also when it comes to innovation.  Read More

February 22nd, 2017

Laura Spaulding

Sioux Honey Association Named Bozell Agency of Record

Bozell, a full-service advertising and public relations agency, has been named agency of record for the Sioux Honey Association. Bozell will be responsible for managing all marketing efforts including strategy, creative, digital, social media, media planning and buying, and public relations. Read More

February 7th, 2017

Robin Donovan

Marketers Taking a Deep Dive into Pseudo-Intellectual Jargon

As marketers, our ability to understand how people think is critical. It always has been. The jargon we sometimes employ to describe these varying thoughts is not. Read More