May 11th, 2016

Jordan Bath

A Win for Simplicity – Instagram’s New Look

Instagram has become known as a collection of colorful images and videos published with varying hues. Their updated logo and app now match this vivid community. 

As detailed in Instagram’s blog post on Wednesday, “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.” 

With this strong focus on highlighting users’ stories, Instagram’s updated icon now features a cleaner, simpler design. A gradient background flowing from orange to red to purple (a nod to the rainbow stripe on the previous icon) provides the base for an entirely white camera image.
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Along with the outside updates, the app itself has had a makeover, changing the background and text to a simple black and white, allowing the pictures to truly be the center of attention. Other Facebook-owned apps, including Layout, Boomerang and Hyperlapse have all been updated to match Instagram’s new theme. 

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This updated look isn’t new for Instagram. Through the years, they’ve continued to update their app and icon as their community grows with them, a strategy that works well for many businesses. At Bozell, we follow a similar mentality by helping evolve social media communities for our Clients, creating effective, omni-channel campaigns. 

As a recent example, Bozell developed a strategy for the First Responders Foundation, enabling Omaha supporters to show their support of law enforcement officers in simple and visible ways. Through an integrated campaign that included PR and social media, we sought to activate and engage supporters to provide a way to give them a voice and raise awareness for the hard work provided by the men and women in blue. Within 60 days of launch there had been more than 5,500 tracked social shares of messages on Facebook, Twitter and Instagram with more than five million tracked impressions.

The importance of following new trends and integrating social is clear. How do you use it? We’d love to know your thoughts. Simply comment in the box below. 

March 23rd, 2016

Laura Spaulding

Bozell Wins Best of Show in Service Industry Advertising Awards

Creative marketing communications firm Bozell received multiple Service Industry Advertising Awards including a Best of Show award for their work on First National Bank’s Unforgettable Firsts Integrated Campaign. Read More

March 22nd, 2016

Kim Mickelsen

It’s the same, but different.

Traditional definitions of what it means to watch TV are changing. And changing rapidly. Today subscription video-on-demand (SVOD) services are nearing majority penetration of US households, and nearly two-thirds of global respondents in a recent Nielsen study say they watch some form of video-on-demand programming (long- and short-form content). Read More

March 21st, 2016


B2B TV? Screening the potential…

Magazines were always a big deal to me when I was a kid.  First was Highlights with the hidden picture games and stories.  Eventually Teen, then Seventeen came along.  I felt excited anticipation when the new issue of my favorite magazine arrived in the mail. Read More

March 7th, 2016

Kim Mickelsen

Big News in Ad Blocking

Today the Interactive Advertising Bureau (IAB) released its Publisher Ad Blocking Primer, outlining the tactics publishers are successfully employing to persuade users to stop deploying ad blockers. Read More

February 24th, 2016

Kim Mickelsen

Likes Are Now Reactions

Today the iconic Facebook “like” button got 5 new emoji friends. Last October Facebook started testing a suite of six complements to the like button: “love,” “haha,” “yay,” “wow,” “sad,” and “angry.” “Yay” didn’t make the cut. Read More

February 12th, 2016

Kim Mickelsen

What not to do

This. Is. Dumb. And it’s things like this that give QR codes such a bad rap. They can be very useful if used appropriately. But to stick a giant one on the back of some truck is just plain dumb. Read More

February 8th, 2016

Robin Donovan

What’s A Super Bowl Without Boring Ads?

I’m reading a lot of articles about how the advertisers in the Super Bowl were boring and the ads were weird or boring. These commentaries seem to presuppose that if all the boring ads and companies were not in the way, there would have been brilliance. Does that seem likely? Read More

January 25th, 2016


B2B Marketers: Is Sales Enablement in your 2016 Strategy?

It’s one of the rites of the New Year: seeing what industry forecasters anticipate for the upcoming year.

Sales Enablement is one the 2016 hot buttons.  It is cited in multiple 2016 B2B Marketing Trends articles, including posts by Knowledge Tree, Business2Community and The Drum. Read More

December 23rd, 2015

Laura Spaulding

Internship Applications Now Open

Bozell is now accepting applications for our summer, fall and spring internships. Applications are being accepted for account service, copywriting, design, media, interactive and public relations. To learn more visit our website: