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June 24th, 2016

Robin Donovan

Media Kickbacks and Rebates?

The Upfront section of the June 13th issue of AdWeek has brought to light an issue that has perplexed me for nearly 20 years. The article discusses the recent ANA eight-month study focusing on media buying practices. The study has highlighted some “disconnects” between media buying organizations and their clients. One of the major concerns addressed is the fact that many media buying organizations regularly receive kickbacks and rebates from the media as an incentive to buy. From what I’ve observed, as unethical as this practice seems to me, it should come as no surprise since those who partake of such

I have heard stories of media buyers given elaborate “gifts” from the media vehicles they buy and that has always been a mystery to me. I have always worked for ad agencies that would dismiss anyone who accepted anything more than a generous holiday lunch or an occasional platter of cookies.

On more than one occasion, I have been stunned by stories of broadcast executives inviting a media buyer and their entire family on an elaborate cruise. I have always wondered how a buyer can claim impartiality under those circumstances. It is such a huge conflict of interest.

A few years ago, we won a sizeable media account. They came to us because their former agency was posting at about 75% on average and they wanted to push that up into the high 90’s. One day during the transition, they mentioned in passing that they were getting sick of visiting their former media buyer and seeing all of the photos of the various cruises she’d been on – as a result of their media spending.

My only real question is, how has this gone unchecked for so long?

June 22nd, 2016

Robin Donovan

When I Woke Up This Morning It Was 1932, in Cannes

Cannes PartyMy suspicious nature makes me doubt Gary Vaynerchuk’s apology regarding his agency’s epic gaff. Is it possible they were able to find the one event planning vendor who’s been living in a cave for the past 50 years, Read More

June 10th, 2016

jbath

My Boss Murders People for Pleasure

Everyone in the office knows. They are okay with it.  And they didn’t tell me.  Read More

June 8th, 2016

jbrowe

So which is it – the SHOW or the SCREEN?

I’m wondering if it’s a good thing to comprehend great differences in the creation and delivery of advertising content over the past – yikes – 35 years. Read More

May 31st, 2016

Bozell

Bozell Introduced 2016 Summer Interns

Omaha-based creative marketing communications company Bozell introduces its 2016 summer interns. Read More

May 11th, 2016

Jordan Bath

A Win for Simplicity – Instagram’s New Look

Instagram has become known as a collection of colorful images and videos published with varying hues. Their updated logo and app now match this vivid community. 

As detailed in Instagram’s blog post on Wednesday, “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more – a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become.” 

With this strong focus on highlighting users’ stories, Instagram’s updated icon now features a cleaner, simpler design. A gradient background flowing from orange to red to purple (a nod to the rainbow stripe on the previous icon) provides the base for an entirely white camera image.
Screen Shot 2016-05-11 at 12.08.18 PM

Along with the outside updates, the app itself has had a makeover, changing the background and text to a simple black and white, allowing the pictures to truly be the center of attention. Other Facebook-owned apps, including Layout, Boomerang and Hyperlapse have all been updated to match Instagram’s new theme. 

Screen Shot 2016-05-11 at 12.08.22 PM

This updated look isn’t new for Instagram. Through the years, they’ve continued to update their app and icon as their community grows with them, a strategy that works well for many businesses. At Bozell, we follow a similar mentality by helping evolve social media communities for our Clients, creating effective, omni-channel campaigns. 

As a recent example, Bozell developed a strategy for the First Responders Foundation, enabling Omaha supporters to show their support of law enforcement officers in simple and visible ways. Through an integrated campaign that included PR and social media, we sought to activate and engage supporters to provide a way to give them a voice and raise awareness for the hard work provided by the men and women in blue. Within 60 days of launch there had been more than 5,500 tracked social shares of messages on Facebook, Twitter and Instagram with more than five million tracked impressions.

The importance of following new trends and integrating social is clear. How do you use it? We’d love to know your thoughts. Simply comment in the box below. 

March 23rd, 2016

Laura Spaulding

Bozell Wins Best of Show in Service Industry Advertising Awards

Creative marketing communications firm Bozell received multiple Service Industry Advertising Awards including a Best of Show award for their work on First National Bank’s Unforgettable Firsts Integrated Campaign. Read More

March 22nd, 2016

Kim Mickelsen

It’s the same, but different.

Traditional definitions of what it means to watch TV are changing. And changing rapidly. Today subscription video-on-demand (SVOD) services are nearing majority penetration of US households, and nearly two-thirds of global respondents in a recent Nielsen study say they watch some form of video-on-demand programming (long- and short-form content). Read More

March 21st, 2016

jbrowe

B2B TV? Screening the potential…

Magazines were always a big deal to me when I was a kid.  First was Highlights with the hidden picture games and stories.  Eventually Teen, then Seventeen came along.  I felt excited anticipation when the new issue of my favorite magazine arrived in the mail. Read More

March 7th, 2016

Kim Mickelsen

Big News in Ad Blocking

Today the Interactive Advertising Bureau (IAB) released its Publisher Ad Blocking Primer, outlining the tactics publishers are successfully employing to persuade users to stop deploying ad blockers. Read More