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September 28th, 2016

Laura Spaulding

After 95 Years

Last week, the Omaha World-Herald wrote a wonderful article about our 95th anniversary. And after 95 years, and 15 years of independence, we couldn’t be more excited about where we are as a company. Read More

September 19th, 2016

jbath

It’s Official! Twitter Updates Character Count

The long awaited and highly anticipated Twitter updates are now live. After teasing several features on their blog almost four months ago, Twitter announced today that certain content will no longer count toward the 140 character limit.  Read More

September 16th, 2016

Kim Mickelsen

Thank you!

This year we celebrate two important milestones: 95 years since Leo Bozell and Morris Jacobs started the agency in 1921 and 15 years of independence since we bought it back in 2001. So we’ll be doing a few things over the next few months to commemorate the milestones. But today we want to say thank you. To clients and employees both current and past. And to Omaha, our home for the past 95 years. We wouldn’t be here without you. Cheers!

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September 12th, 2016

Robin Donovan

Agency of the Future?

On January 1 Omnicom and McDonald’s will launch ‘Agency of the Future.’ According to this week’s AdWeek there is a “storied history” to that moniker. The same article explains that this futuristic agency will rewrite agency/client relationships.

I have just one question for the folks at McDonald’s and Omnicom. Who the hell do you think you are? That is the most egotistical and presumptive announcement I’ve heard in a long time. Great agencies are built by being closer to their clients and not putting extra layers of bureaucracy between themselves and the client- how many C’s do you need to serve your client?

Clearly you think you’ve got it all figured out, and I for one sure hope you do. But let me ask you this, can you stand before us now and declare that you have perfected agency/client relationships to a point where you are confident you represent a better future?

Because I don’t buy it for one second. It even smacks of a cheap ploy for media attention! But then, that’s just a zealously passionate career ad woman with delusions of perfection talking.

September 9th, 2016

jbath

Social Media Do’s & Don’ts: September 11

This Sunday marks the fifteenth anniversary of the September 11 attacks. Many of us have children who were born post, 9/11 – according to LoHud.com, freshman high school classes are now the first generation of students who were not yet born when the United States was attacked in 2001.  Read More

August 15th, 2016

jbrowe

The Milkman. Tide Pods. Old is New.

Old is new, and that’s not all when it comes to consumer marketing.

It was the Business Insider article, Procter & Gamble Launches Direct-to-Consumer Subscription Business, that got me thinking about how the paradigm of selling to consumers is shifting. Yet again. Read More

August 5th, 2016

jbath

Thinking about posting about the Olympics? Think again.

With the Rio Olympics kicking off tonight, tons of brands are excited to incorporate posts about the Summer Games into their social assets. Unfortunately, if you’re not officially sponsoring this event, you cannot. Yes, you read that right.

Read More

August 4th, 2016

Robin Donovan

So you call yourself a foodie?

A lot of people ask me if I’m a “foodie.” Probably because I hang out with a lot of “foodies.” My friends eat unparalleled food and drink outstanding wine. They are discerning in their selections, and most of them are gourmet cooks or professional chefs, some are even sommeliers. Read More

August 1st, 2016

Kim Mickelsen

The debate about gender diversity in advertising is far from over

That’s clear based on the swift and dramatic reaction that unfolded the last 72 hours regarding Friday’s Business Insider interview with Kevin Roberts, Chairman of Saatchi & Saatchi. Read More

July 13th, 2016

Robin Donovan

Should I Stay Or Should I Go?

You wake up one day and your house isn’t working anymore. You have three choices: move, remodel or ignore reality. Considering the cost and inconvenience of either moving or remodeling, ignoring reality seems like the only reasonable alternative. But where will that leave you in the long run?

There’s only one way to arrive at the smartest possible decision, do the analysis. First determine what it is about your house that is causing the most angst. Reasons like, the two hour commute to work and back is starting to get to me, are more clear indicators for a move than, my wife made herself a promise to be living in a 5,000 square foot house before her 30th birthday. Or are they?

The key point here is that there are logical and emotional reasons to change your home through renovation or a move – and while your head might be pushing you toward logic – the emotional pull could result in a tidal wave that sucks you under.

Do you have to make a change, or do you want to make a change? If you’re just looking to “move up” to a bigger and better neighborhood because it’s what you want, the financial analysis might be irrelevant. You can’t get those things in your present location, your only choice is to move. But know that. Don’t undertake a costly move, give up the kids’ schools and your wonderful neighbors because it would be easier to brush your teeth at night if there were two sinks in your master bath. There may be another way around that.

Even some issues that seem obvious, like we had two kids and four bedrooms, now we have three kids so there’s no guest room for visitors. If that’s your only reason to move you need to consider letting the kids camp out in the living room when grandma and grandpa are in town. That’s going to be one heck of an expensive guest room – in money and aggravation.

Aside from cost and aggravation, you might also lose that floor to ceiling butler’s pantry that you so loved in the old house. Is moving worth that price? Recent research ((Joint Center for Housing Studies of Harvard University – Improving America’s Housing 2015) states that “recent movers spend considerably more on home improvements.”  We’re all so intent on finding perfection in that new house.

If your choice could go either way, move to a larger home or add that master bedroom/bathroom suite, you need to conduct a thorough audit before landing on your final decision. First and foremost, the cost of renovating vs. moving – and don’t forget to factor in things like: we’ll have to live in a motel for 6 weeks if we renovate, and our taxes will triple if we move. If money is removed from the equation, there are still issues like: will an addition to my current home make the backyard too small, or will a move force my kids to make all new friends?
Whatever you decide, make sure to have a thorough outline of what you can expect, the cost and the timing. If you’re choice is to stay, make sure that your renovations increase both functionality and livability – but above all be sure it will make you happy. In these post-recession days, you’re more likely to err on the side of too conservative. Get expert advice and spend your dollars wisely. Don’t over improve for your neighborhood – but be sure to think several years down the road! Even if your choice is to move, you may choose to make some minor renovations that will add resale value to your home – remember – every day on the market costs you money!

In today’s market, most minor renovations are focused on curb appeal, safety and efficiency. Replacing a few front facing windows and retrofitting other systems within the house can go a long way toward attracting a discerning buyer. Professional Builder’s April 15, 2015 article Kitchens & Baths Going Strong reminds us that “The key is fine-tuning designs so that money and attention go to features that linger in the buyers’ mind long after they’ve left the model.”

Pella Windows and Doors can help with both curb appeal and energy efficiency. They can guide you toward the most affordable and attractive options, ones that will appeal to prospective buyers. And to ensure that the rest of the house house meets buyers’ environmental requirements within a stringent renovation budget, you might also consider visiting with the experts at Westlake Ace Hardware. They are geared toward finding extremely affordable methods to increase your efficiency throughout.

Maximize your investment by being thoroughly informed whether you stay or go!