Can we Talk, Dove?

May 17th, 2017

Your ‘Real Beauty’ campaign is awesome. When it launched more than 10 years ago, it got my attention in a positive way. I am more inclined to trust a company that understands and celebrates what’s real. You made me a fan.

Your diversely shaped bottles, however, do not speak to me. Andrew Laurentino, Global ECD for Unilever, Ogilvy UK, said, “The Real Beauty Bottles is one of those rare ideas which condenses decades of a brand’s legacy in 2 seconds. It’s deceivingly simple and quite nuanced: a message about our body conveyed by Dove bottles themselves.”

Well, I’m assuming you’re just looking for diversity and not attempting to actually mimic the female form – because that would be scary – especially considering the various shapes of those bottles.

While I don’t feel a connection with a bunch of differently shaped bottles, I get what you are trying to do. But based on my experience with your body washes, I would ask that you focus on enabling me to get the product out of the bottle without the need for a machete. That would speak volumes to me.